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Co-Founder · Digital Marketing Lead

Ankit
Lugun

I built Kashiba Ü from the ground up — the Shopify storefront, paid acquisition, SEO, and brand strategy. Everything on this site is a live artifact of that work. I'm now looking to bring this hands-on experience to a performance marketing or D2C growth role.

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What I Built at Kashiba Ü

Meta & Google Ads

Built and managed paid acquisition end-to-end — from campaign structure and audience strategy to creative testing and iterative optimisation. Resolved pixel/CAPI configuration issues, enabled server-side event deduplication, and identified top-performing placements (Instagram Reels). Developed Google Search campaigns with phrase/exact match keyword sets, RSAs, and sitelink extensions.

Meta Ads Google Ads CAPI Pixel Tracking Audience Strategy

Shopify Development

Designed and coded Kashiba Ü's full Shopify theme from scratch — dark luxury aesthetic with custom sections including hero, marquee, collections, community spotlight, promotional reels, and a fan gallery with tap-to-flip interactions. Managed all templates via JSON, maintained a custom CSS architecture with consistent naming conventions.

Shopify Liquid Custom Theme Dev CSS / HTML JSON Templates

SEO & Content Strategy

Executed a full SEO overhaul across 34 products — writing meta titles, descriptions, and homepage copy aligned with search intent. Built a negative keyword strategy from Search Console data to reduce wasted ad spend. Submitted sitemap and resolved indexing issues.

Technical SEO Google Search Console Meta Copywriting Keyword Strategy

International Expansion

Scoped and launched D2C international shipping to the US — restructured pricing in USD to absorb DHL Express costs and offer free worldwide shipping. Resolved Google Merchant Center currency mismatches, completed PayPal KYC for international payments, and assessed UAE market viability following an organic order from Dubai.

D2C Ops Google Merchant Center International Pricing PayPal KYC

Skills & Tools

Paid Acquisition

  • Meta Ads Manager
  • Google Ads
  • Pixel & CAPI Setup
  • Audience Segmentation
  • Campaign Optimisation

E-commerce

  • Shopify (Theme Dev)
  • Shopify Liquid
  • Google Merchant Center
  • Product Listing & SEO
  • Conversion Tracking

Analytics & SEO

  • Google Search Console
  • Google Analytics
  • Meta Events Manager
  • Technical SEO
  • Negative KW Strategy

Strategy

  • Brand Positioning
  • D2C Growth
  • Product Launch
  • Organic Social
  • Market Research

Currently Open To

Performance Marketing
D2C / E-commerce Growth
Delhi NCR · Remote

Available for full-time roles

Get in Touch

If you're hiring for a marketing or growth role and want someone who's built real campaigns on real budgets — let's talk.

LinkedIn ↗ Email Me View Resume